Studio Jakob de Tobon

Wild Flowers

Creative direction


Client: SSAW Magazine and CHANEL
Photography: Hasse Nielsen


Chanel advertorial in Scandinavia S/S/A/W. In the old Scandinavian folklore midsummers night was one of the holy nights. The power of nature was extra strong and the borders between the human and supernatural was thinner then usual. According to tradition one are supposed to walk through seven fields and in silence pick seven flowers. These shall be put under ones pillow during the midsummers night and you will dream about your future spouse. For the 8th issue of Scandinavia S/S/A/W we shot Scandinavian top models like Nadja Bender and Hedvig Palm as this seven flowers.

1717_A 17_B 17_C 17_D 17_E 17_F 17_G




Jakob de Tobon is a Stockholm based creative director focusing on fashion communication. He is the founder of SSAW Magazine and collaborates with an extensive team of artists, photographers and image makers, providing full creative and innovative services within the fields of fashion and beauty.

Jakob studied at award-winning Berghs School of Communication before going to V Magazine and VAgency in New York, where he was working with international clients such as Dior Homme, Max Mara and Fendi.

In 2016 Jakob de Tobon published the book The Tarn together with fashion photographer Boe Marion.

Selected clients: Altewaisaome, H&M, Dior Homme, Day Birger et Mikkelsen, Chanel and Alice Pinchbeck.


Studio Jakob de Tobon

Hornsgatan 8
11820 Stockholm