Studio Jakob de Tobon

The Tarn

Creative direction


Photography: Boe Marion
Text: Marion Jaklin


The Tarn is a collaboration between creative director Jakob de Tobon and new Scandinavian top photographer Boe Marion. Fashion mixed with portraits, landscape and still life, all shot in the nature. From high mountains and open fields to deep forests.


The design goes hand in hand with the nature theme. Covered in rough moss green jute fabric, with an open Swiss bound back and off white uncoated paper – it almost looks like something that would grow in the forrest itself.


Stories on five top models (Julia Hafström, Malaika Firth, Frida Gustavsson, Vanessa Axente and Kim Peers) are mixed with the landscape and still lifes into one massive 170 images saga.


220 pages, 257x342mm, Edition of 400


31_ 31_2 31_3 31_4 31_5 31_6 31_7 31_8 31_9 31_10 31_11 31_12 31_13 31_14 31_15 31_16 31_17 31_18 31_19 31_20 31_21 31_22 31_23 31_24 31_25 31_26 31_27 31_28 31_29 31_30 31_31 31_32 31_33 31_34




Jakob de Tobon is a Stockholm based creative director focusing on fashion communication. He is the founder of SSAW Magazine and collaborates with an extensive team of artists, photographers and image makers, providing full creative and innovative services within the fields of fashion and beauty.

Jakob studied at award-winning Berghs School of Communication before going to V Magazine and VAgency in New York, where he was working with international clients such as Dior Homme, Max Mara and Fendi.

In 2016 Jakob de Tobon published the book The Tarn together with fashion photographer Boe Marion.

Selected clients: Altewaisaome, H&M, Dior Homme, Day Birger et Mikkelsen, Chanel and Alice Pinchbeck.


Studio Jakob de Tobon

Hornsgatan 8
11820 Stockholm